Stories by Thomas Graham

•	Reputation Management and the Crisis Continuum (Crisis Communications) Thu., Jan. 11, 2024 The best companies anticipate reputation crises and are always on alert.

•	Medical Excellence in the State of Texas (Healthcare PR) Wed., Oct. 4, 2023 The Lone Star State’s recent victory in landing a $2.5 billion ARPA-H federal biotech research hub shouldn’t come as a surprise. Texas is a global biosciences and medical research powerhouse.

•	Biden Scores in Political Super Bowl (Media Relations) Wed., Feb. 8, 2023 In a State of the Union address that provided the sort of theater sports fans are used to, but speakers rarely experience, the President accomplished his objectives.

•	Community Diplomacy and Public Relations (Healthcare PR) Tue., Oct. 25, 2022 PR practitioners’ outreach and negotiation skills work well when building community coalitions for social change.

•	The Texas Brand Remains Strong (PR Commentary) Mon., Aug. 8, 2022 Despite the negative image of Texas that is prevalent in much of the media, the state's brand remains strong, durable and resonant.

•	Healthcare Communication is Critical to Public Health (Healthcare PR) Mon., Oct. 11, 2021 Accurate public health information can literally be the difference between life and death.

•	Every Day is a Crisis: Health Communications in a Pandemic (Healthcare PR) Mon., Oct. 26, 2020 Healthcare experts have an opportunity to lead during the COVID-19 crisis by sharing their expertise and perspectives across media channels.

•	The Power of Executive Expertise (Healthcare PR) Mon., Oct. 21, 2019 How to increase your agency's internal expertise by drawing on outside talent.

•	PR and the Healthcare Startup (Healthcare PR) Thu., Oct. 4, 2018 The more experience a PR agency has with startups, the more likely it can ensure your communications goals align with your business operations.

•	Why Cyberattacks Put More Than Data at Risk (Crisis Communications) Fri., Jan. 22, 2016 The potential impact caused by a cyberattack should be considered in every organization’s communications program.